T
TrueColorOnline report

Settings

Assumptions that change the results. Every change shows its effect on the right.

Assumptions
Used by the Overview, Cost breakdown and Decision screens

QuickBooks tags only -$120 of "Merchant Account Fees" to the online customer, so they are probably the physical store's. On is the cautious choice.

Stated as $40 a month. If it is already in QuickBooks, it is counted twice by $120 a quarter.

Enter the amount when known. It is added to Google Ads cost.

Turn on if the fee is already inside "Professional fee - Out of US", so it is not counted twice.

Leave on automatic to use online's share of sales each month (about 28% for Q3), or type a percentage to test another split.

Effect on online profit
Q3 2026

Online profit with these settings

$45,215

15.8% of product sales

If card terminal fees are the store's

$51,950

Adds $6,734 back to online profit

Each $100 a month of freelancer fee

-$300

Lowers online profit by $300 a quarter