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TrueColorOnline report

Google Ads

What it cost, what it brought in, and which campaigns work

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Profit from Google Ads, Q3 2026
Google and Shopify disagree on how many sales the ads made, so the true result is somewhere in between.
Ads lose moneyAds make moneyBreak-even: $0

If Shopify's numbers are right

-$4,211

Sales credited to paid Google: $74,069

The true result is somewhere in this range

If Google's numbers are right

+$13,375

Sales Google claims: $148,899

Ad cost (Google)

$21,617

QuickBooks shows $20,243: it records payments a month late

Sales Google claims

$148,899

511 purchases, $6.89 back per $1

Sales Shopify credits

$74,069

235 orders, $3.43 back per $1

Break-even return

$3.83

Per $1 of ad cost, after product cost, shipping and fees

Sales: Google says vs Shopify credits
By month
Google's claim
Shopify's credit
Return per $1 of ad cost
Google's numbers; break-even is about $3.83
  • July
    x
    $8.86
  • August
    x
    $6.77
  • September
    x
    $5.34
  • Last week (Sep 22-28)
    x
    $3.27

The last-week figure comes from the freelancer's report and is below break-even.

Campaigns, Q3 2026
Cost, sales Google claims and how each campaign compares with break-even on Google's numbers
CampaignCostSales Google claimsPurchasesReturn per $1Verdict
P Max - TruecolorPerformance Max$15,513$73,034282$4.71Above break-even
Standard SearchSearch$2,998$12,80346$4.27Near break-even
Search Brand campaignSearch$1,258$32,92094$26.16Above break-even
P Max: Perfume CollectionPerformance Max$651$24,60977$37.80Above break-even
Competitors CampaignSearch$452$5181$1.14Below break-even
P Max: Squishy CollectionPerformance Max$436$2,6577$6.09Above break-even
Gold Plated P MaxPerformance Max$200$2522$1.26Below break-even
Italia Delux SearchSearch$84$2,1062$25.21Above break-even
Gold Plated Search (paused)Search$25$00$0.00Below break-even
Total$21,617$148,899511$6.89