T
TrueColorOnline report

Overview

Online sales only: Shopify store, Shop app and Faire

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Online profit, Q3 2026Profitable

$45,215

x

You keep $15.80 of every $100 of product sales

Profit every month

Every channel is profitable

Shopify store$42,715
Faire$2,501
Total online$45,215

Before shared staff and rent

Online sales

$313,274

Includes $27,099 of shipping customers paid

Gross margin

38.1%

Inside the 30 to 40% expected

Online expenses

$63,796

59% of gross profit

Online profit

$45,215

15.8% of product sales

Profit by month
Gross profit, online expenses and online profit
Gross profit
Online expenses
Online profit
Where each $100 of product sales goes
Q3 2026
  • Cost of the products
    x
    $61.91
  • Google Ads: ad spend
    x
    $7.55
  • Shipping not covered by customers
    x
    $5.92
  • Shopify's card processing fees
    x
    $3.68
  • Card terminal fees
    x
    $2.35
  • Faire's cut
    x
    $1.67
  • Shopify plan, apps and other apps
    x
    $1.07
  • Automation server
    x
    $0.04
  • Online profit
    x
    $15.80
Is each channel profitable?
Q3 2026, product sales without shipping
LineShopify storeFaireTotal online
Product sales (without shipping)$266,957$19,218$286,175
Profit before shared staff and rent$42,715$2,501$45,215
As % of its product sales16.0%13.0%15.8%
Share of shared costs (staff, rent and the rest)$75,491$4,797$80,289
Profit after a full share of shared costs-$32,777-$2,297-$35,073

Shared costs (staff, payroll taxes, rent and the rest) are paid whether or not online exists, so "before shared costs" shows what each channel adds to the company.